Why You Should Never Make Your Guests Wait in Line

Obvious, but not so obvious, right?

Lines may be a drag, but somewhere along the way, we’ve come to accept them as a fact of life. If we’re going to popular spot -- whether it’s a VIP event, concert, fashion show or immigration -- we come mentally prepared for the high likelihood that we will have to queue. While that’s all very nice for the human race (we don’t want anyone rioting in lines!), wouldn’t it be so much better if lines weren’t a thing in the first place?

At Guestsnow, we certainly think so, and we’re working hard to make lines a thing of the past. So ditch the clipboard and read up on why making your guests wait in line is strictly speaking, a big no-no.

1. It’s bad business.

Holding up a line isn’t just bad practice, it’s bad business. Especially when there’s really no reason to do it: it does not make your event appear more exclusive; it does not present an additional opportunity to market to your audience; and it certainly does not warm people up in the best way possible before your event kicks off.

2. It’s bad vibes.

No matter how motivated or patient, guests who spend the first part of their experience waiting in line are dimmed, at the very least. They’re grumpy and belligerent at the worst. Save yourself some unnecessary conflict and crowd-control and use Guestsnow to make lines a thing of the past.

3. It’s bad press.

If your event is as bangin’ as you want it to be, you’ve probably invited press or it has decided to come to you. Not to mention these days, every guest can write a review or spark a viral post. Make sure these popular voices only have cause to rave about you.

4. It’s bad branding.

When your marketing team comes up with a hashtag or marketing strategy, it’s around the main event, not the queuing. There’s only so much you can engage your guests when they’re waiting, and the longer they wait, the less time they spend interacting with your brand and posting valuable content on social media.

5. It’s bad value.

You’re paying for the venue, the open bar, the photo booth. Why waste that investment with guests lining up on the street?

Jump into the 21st century with Guestsnow. Our event management platform allows you to replace your clipboard with your tablet, phone, computer to save yourself and your guests valuable time and opportunity. Let’s cut out the lines, shall we?

Try Guestsnow for free or log into your existing account to see what it feels like when you ditch the clipboard.